
Variety Funerals™ in one of only a small number of funeral companies that have a Primary Authority relationship with Trading Standards.
Primary Authority is based on legal partnerships between businesses and individual local authorities.
What are the benefits of Primary Authority?
Businesses
- have access to relevant, authoritative tailored advice
- gain recognition of robust compliance arrangements
- can draw on an established and effective means of meeting business regulations
- can be more confident they are protecting themselves and their customer
Regulators
- have greater clarity over where responsibility lies
- can support local economic growth through stronger business relationships
- can improve the consistency of local regulation and target resources on high-risk areas
- can develop their staff expertise via partnerships
- can protect front line services through cost recovery
Citizens
- are better protected as businesses find it easier to comply with legislation
- are at reduced risk as local authorities better understand the businesses they regulate and can target resources on high-risk areas

Variety Choice
A Primary Authority relationship with Trading Standards is optional. Variety Funerals™ choose Primary Authority because we want to make sure we get things right.
Direct Partnership
Variety Funerals™ benefits from its own direct partnership with Trading Standards meaning we receive Primary Authority Advice tailored to our specific needs.
Primary Authority Register
The Primary Authority Register contains details on every partnership. You can view Variety Funerals™ on the Primary Authority Register.
All of our customers benefit from Variety VIP that includes Exceptional Service 24-hours a day, read what out customers have to say:
Variety Funerals are here to provide exceptional service at lower prices. All Variety Clients receive Variety VIP that includes a tree planted in honour of the deceased and a free tribute website for loved ones to upload memories of the deceased and light candles.