
Variety Funerals™ in one of only a small number of funeral companies that have a Primary Authority relationship with Trading Standards.
Primary Authority is based on legal partnerships between businesses and individual local authorities.
What are the benefits of Primary Authority?
Businesses
- have access to relevant, authoritative tailored advice
- gain recognition of robust compliance arrangements
- can draw on an established and effective means of meeting business regulations
- can be more confident they are protecting themselves and their customer
Regulators
- have greater clarity over where responsibility lies
- can support local economic growth through stronger business relationships
- can improve the consistency of local regulation and target resources on high-risk areas
- can develop their staff expertise via partnerships
- can protect front line services through cost recovery
Citizens
- are better protected as businesses find it easier to comply with legislation
- are at reduced risk as local authorities better understand the businesses they regulate and can target resources on high-risk areas

Variety Choice
A Primary Authority relationship with Trading Standards is optional. Variety Funerals™ choose Primary Authority because we want to make sure we get things right.
Direct Partnership
Variety Funerals™ benefits from its own direct partnership with Trading Standards meaning we receive Primary Authority Advice tailored to our specific needs.
Primary Authority Register
The Primary Authority Register contains details on every partnership. You can view Variety Funerals™ on the Primary Authority Register.
All of our customers benefit from Variety VIP that includes Exceptional Service 24-hours a day, read what out customers have to say:
Sally is an excellent asset to the company. Everything was explained clearly for exactly what I wanted. A definite 5 star +… Thank you.
I recently used Variety Funeral and couldn’t have asked for a more supportive experience. From the very beginning, the team was incredibly helpful, kind, and understanding. They guided me through every step of the process, keeping me fully informed along the way.
I would highly recommend variety funerals to anyone needing funeral services. I found them very helpful and informative in helping me decide the best plan for me.
Liz Bowen was absolutely amazing. It was a pleasure booking our funeral a job I wasn’t looking forward to. We had a good laugh with her a fantastic lady. Thank you so much.
Very easy process to go through, Everything explained and Documents also sent to Family informing them of my plan
My Wife lost her brother recently and it was made more difficult because of the distance from the Northeast to Aylesbury. We phoned variety funerals who saved us all the stress.Every thing we asked of them was done to perfection. Thank you variety Funerals for the professional service. Michael Maddison.
Very polite, friendly and helpful. They went through the process and was very understanding of our needs. Would highly recommend
I phoned up with so many questions and ended up feeling confident and happy that the plan I have decided on is exactly what I wanted. Variety is an exceptional and caring organisation and the price is good too!!
The whole process was quick and easy. Excellent customer service from start to finish. Policy documents arrived instantly via email followed by hard copy the next day. Best of all the price! Completely recommended.
They have been helpfull in every way posabull i have nothing negative to say about them at all thay have been amazining and caring and respectfull from nara steeple and the littel voise in the back grownd thank you ever so much
Fantastic service, the team was in contact every step of the way, to inform us of what was happening to Dad. We even got a message on the morning of Dad’s cremation. Local crematorium to us was used, and Dad’s ashes were presented to us beautifully.
Excellent customer service. The family was kept up to date at all times with the progress of our sister’s cremation. All staff gave empathy throughout the process. We would certainly recommend their services and the price was reasonable.



